Mindy

One product, trying to do three jobs at once — until it didn’t have to.

When I joined Mindy AI as a new user, the entire product experience was delivered through a single responsive website, serving as both the marketing surface and the core product at once — even though 87% of Mindy’s users were on mobile, running into a workflow clearly built for desktop. I identified the opportunity to separate those two jobs: let the web drive acquisition, and build a dedicated app as the place where users actually live and create.