Verizon

Simplifying how small businesses get online with Verizon — and keeping it that simple as the platform grows.

Verizon’s small-business platform is the one-stop shop where SMBs find the communication tools and packages they need to run their business and connect with their own customers in turn. The team delivered a functioning, responsive eCommerce site in just 12 weeks, built around five core products chosen to showcase catalog integrations and scale with a broader merchandising strategy. 

The work was grounded in research both inside and outside Verizon’s own industry — competitors across categories were raising the bar on what SMBs expect from a business platform — and used U.S. Census data alongside Verizon’s existing customer segments to build personas (Art, Wanda, and Kenny) that shaped four distinct buy flows covering the range of use cases SMB owners run into.